Personal Branding Strategies

7 February 2013

Davide Scialpi interviewed by Human Factor about Employer Branding - - ASIA - India

I recently had an interview about the latest and hottest issues in employer branding from a glocal perspective  on THE UMAN FACTOR Magazine, which is the monthly HR and business leadership magazine from INDIA (ASIA)  published by Planman Media, with focus on the present HR scenario, best practices in the area, and views of the leading practitioners in the industry.

I nearly answered to 7 various and delicate questions about how companies can successfully run global and local employer branding strategies today.

I was not the only one doing that. In fact, entire e-magazine has been dedicated to employer branding issues by involving the world's most authoritative thought leaders within the field. So, consequently, you can find also other views and interesting contents about it  from other valid companies and experts.

The purpose of my post is to simply share with you some takeaways, visions and views from my interview, with the hope that they can really be useful and fruitful for your daily effort on employer branding themes:

"The Employer Brand is an intangible corporate asset!"

"If the company has built a strong and authentic employer brand experience, it means that the company has effectively focuses on satisfying employees' tangible and intangible needs"

"For a company, the only way to become an employer of choice is to build a good place to work"

"Retention and Motivation Strategies are more important than Attraction strategies in employer branding!.....

........

So if you want to read more and get other golden nuggets about employer branding, here you can find the entire interview and the link forwarding to asiatic e-magazine: THE HUMAN FACTOR MAGAZINE - WORLDWIDE EMPLOYER BRANDING ISSUES. 

Have a good reading and do let me know what's your say about it!

Cheers!

Davide Scialpi

Head of Global Educational Contents and Employer Branding Consulting Departement at  Employer Branding Revolution

London, February 7th

23 July 2012

Avevamo promesso che saremmo ritornati presto a postare in Italiano. Ed eccoci qua. Detto fatto. Pronti per proporre altro contenuto interessante, valido e fresco. Sì perchè questa volta atterriamo su livelli ancora più complicati rispetto al normale e alle classiche considerzioni. A caratterizzare il body di questo nuovo nostro blog post è qualcosa di veramente minuzioso e dettagliato. Si tratta di temi abbastanza noti quali quello dell' employer branding e del personal branding ma in particolare del loro rtirovarsi nella stessa carrozza all'interno dello stesso treno come si dice. In questo caso incredibilmente si ritrovano nelle stesse acque e nello stesso momento.

Di recente su eFinancial Careers, portale numero 1 per quello che concerne la carriera nella finanza in Italia, è stato pubblicato un interessante articolo firmato da Davide Scialpi. Il popolare job board ha chiesto all'esperto di Employer Branding, Personal Branding e Branding Aziendale Internazionale di spiegare COME PROTEGGERE IL PROPRIO BRAND PERSONALE NEL MOMENTO DEL CONGEDO DA UN ORGANIZZAZIONE. 

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