I recently had an interview about the latest and hottest issues in employer branding from a glocal perspective on THE UMAN FACTOR Magazine, which is the monthly HR and business leadership magazine from INDIA (ASIA) published by Planman Media, with focus on the present HR scenario, best practices in the area, and views of the leading practitioners in the industry.
I nearly answered to 7 various and delicate questions about how companies can successfully run global and local employer branding strategies today.
I was not the only one doing that. In fact, entire e-magazine has been dedicated to employer branding issues by involving the world's most authoritative thought leaders within the field. So, consequently, you can find also other views and interesting contents about it from other valid companies and experts.
The purpose of my post is to simply share with you some takeaways, visions and views from my interview, with the hope that they can really be useful and fruitful for your daily effort on employer branding themes:
"The Employer Brand is an intangible corporate asset!"
"If the company has built a strong and authentic employer brand experience, it means that the company has effectively focuses on satisfying employees' tangible and intangible needs"
"For a company, the only way to become an employer of choice is to build a good place to work"
"Retention and Motivation Strategies are more important than Attraction strategies in employer branding!.....
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So if you want to read more and get other golden nuggets about employer branding, here you can find the entire interview and the link forwarding to asiatic e-magazine: THE HUMAN FACTOR MAGAZINE - WORLDWIDE EMPLOYER BRANDING ISSUES.
Have a good reading and do let me know what's your say about it!
Cheers!
Davide Scialpi
Head of Global Educational Contents and Employer Branding Consulting Departement at Employer Branding Revolution
London, February 7th
