Davide Scialpi

30 June 2013

Hi there, Revolutionaries! 

This post is to tell you that we recently organized an Educational Course about Employer Branding. It was named "The Employer Brand Experience!" and It was totally sold out!

So, as a consequence, we would take chance to say thanks to all those companies have  joined us:  Ernst&Young, Luxottica, Safilo, Aubay, Bosch, Data Logic, Markas, Carige Bank, Telecom Itaiia, A2A Energy, Lincoln Electric, The Boston Consulting Group, BNL BNP Paribas, University of Trento, Linkedin. Thank you for being part of the revolution! 

Furthermore, I decided to share with you a couple of snapshots about it. It could be great to figure out event dynamics, situations and logics.

For more or to get in contact with me,  write to me: davide.scialpi@employerbrandingrevolution.com or Add me on Linkedin Davide Scialpi' Linkedin Profile.

BNL BNP PARIBAS


18 March 2013

Simone Maggio - Public Speaker & Doppiatore Pubblicitario

Dopo il successo del Workshop Internazionale Employer Branding Revolution LIVE TOUR, Il 7 e 8 Maggio 2013 a Milano va in scena la seconda iniziativa targata Employer Branding Revolution ( Il network community più autorevole nel campo dell'employer branding a livello mondiale) . Questa volta trattasi di un Corso di Formazione Professionale di 2 giorni sui temi dell'employer branding e che vede coinvolte come eccellenze nel campo aziende di prim'ordine come THE BOSTON CONSULTING GROUP, Società di Consulenza Strategica tra le più quotate al mondo, BANCA NAZIONALE DEL LAVORO - BNP PARIBAS, tra le banche più prestigiose al mondo, LINKEDIN, Il social network professionale n1 al mondo nonché specialisti della comunicazione e della formazione come SERENELLA PANARO, business and career coach presso l'Università di Trento, DAVIDE SCIALPI, Esperto e leader di pensiero internazionale sui temi del marketing e la comunicazione digitale per il branding e dell'employer branding.

La sessione formativa si intitola THE EMPLOYER BRAND EXPERIENCE - HOW TO BUILD A WINNING EMPLOYER BRAND STRATEGY e in occasione del DAY2 prevede per tutti i partecipanti che vi si iscrivono un paio di ore di formazione esperenziale pratica per migliorare anche le proprie capacità di public speaking. In altre parole, esercizi e pratiche per migliorare le proprie capacità di comunicazione verbali e non verbali, alquanto essenziali e indispensabili per un manager che oggi più che mai si trova ad interfacciarsi quotidianamente con attuali e potenziali dipendenti che rappresentano nel contempo anche potenziali clienti nonché stakeholder dell'azienda di cui si fa parte.

A condurre la sessione di Public Speaking sarà SIMONE MAGGIO, Public Speaker e Doppiatore Pubblicitario Professionista. Simone è stato Conduttore Radiofonico Nazionale di Radio del calibro di RADIO MONTECARLO ( Gruppo Finelco ) , PLAY RADIO ( Gruppo RCS ), RADIO NORBA  e già DIRETTORE di PRODUZIONE di RADIO RAMA nonché  Voce Ufficiale di numerose e ben note campagne pubblicitarie nazionali quali: 

  • Music Flash - Banca Intesa San Paolo presso Pushpull ( Milano ) ,
  • Mediapiù ( Reggio Emilia ), 
  • Voce per Yomino - Yomo, 
  • Mediaworld,
  • Synthesis, 
  • Voce spot radio CEPU, 
  • Voce spot nazionale ADSINT campagna novembre, 
  • Voce spot tv Yomino/Spongebob, 
  • Spot radio Creditys -Carige

Simone frequenta anche la facoltà di Scienze e Tecniche Psicologiche dell'Università Cattolica del Sacro Cuore di Milano e come formazione accademica teatrale e di doppiaggio ha frequentato i seguenti corsi:

  • Corso di predoppiaggio tenuto da Aldo Stella presso Centro teatro attivo (Milano)
  • Corso di doppiaggio tenuto da Rossana Bassani presso il Centro teatro attivo (Milano)
  • Corso di perfezionamento di doppiaggio tenuto da Raffaele Fallica presso l’Adcgroup - La bottega del doppiaggio ( Milano)

Tra i suoi hobby rientrano il Karate Shokotan e la Psicologia Analitica.

Il 7 e 8 Maggio 2013 a Milano presso Blend Tower, Piazza 4 Novembre, SIMONE MAGGIO sarà uno dei nostri special trainer.

Per info su come iscriversi al nostro corso, qui tutte le coordinate: Milano - Corso di Formazione Employer Branding Revolution Educational Courses 

The Employer Branding Revolution TEAM! 

26 February 2013

Employer Branding Book - Linkedin

Linkedin has recently created and launched a guide about how to build a highly social Employer Brand. I found this book very powerful, useful and absolutely helpful. And the most incredible thing is that it can be downloaded for free!! And I say that again for free!!! I wanted to share with you this Linkedin initiative. 

It could be a good way to get more about employer branding for all those are daily involved about these themes and frontiers for their own job and for all those are interested in going further about it.

In particular, I would highly recommend and suggest that to:

  • Employer Brand Managers
  • Employer Brand Strategists
  • Employer Branding Consultants
  • Hr Manager, Hr Specialists
  • Recruitment Managers and Specialists
  • Communication Managers and Specialists.

So, You can succesfully download the Employer Branding Guide  by your self by clicking the following link: Employer Brand Book by LinkedIn

I am really curious to know your say about it! 

Regards.

 

DAVIDE SCIALPI 

Head of Employer Branding Revolution

February 25th London, UK. 

E-Mail: davide.scialpi@employerbrandingrevolution.com

23 February 2013

Employer Branding Revolution - Potential Park

Employer Branding Revolution - Potential Park Nordic Forum

On March 7th 2013, Employer Branding Revolution will be supporting  an interesting and unconventional workshop seminar hosted, organized and set out by Potential Park  centered on the latest evolutions in digital communication for employer branding: The Nordic OTaC Forum 2013

In a War For Talent that is going digital,  companies online talent communication has never been so important for attracting and recruiting ideal high value people. So, the question is: What can we do to win the hearts of talents through social, mobile and web?

Following Frankfurt, Paris and New York, ”Winning the Hearts of Talents Online” represents an exclusive breakfast event in Stockholm for HR, Communication and Employer Brand leaders to discuss on results and trends in today's Online Talent Communication

Forum will deep dive in  topics like:

• How online talent communication is changing the rules of recruitment

• Where mobile recruitment is going in 2013 and beyond

• How digital natives judge recruitment in social media

• Why you should be stressed about your online candidate experience

• What it will take to make your ATS a job seeker love affair 

• Who’s winning the career website battle and why

 

Official SPECIAL GUEST will be: Davide Scialpi, International Employer Branding Thought-Leader and Founder of Employer Branding Revolution

 

It will take place on Thursday, March the 7th, 09:00-11:30 (breakfast is served from 08.30, at  Magnus Ladulåsgatan 63A, 118 27 Stockholm (Office of Ping Pong AB).

To join event, simply apply here. Please Note: Seats are limited.

APPLY HERE

Backing the talks are Potentialpark’s latest global OTaC studies S-Com (Social Media Talent Communication), M-Com (Mobile Talent Communication), TEWeB (Top Employer Web Benchmark) and APOLLO (Applying Online and Loving IT).09.00 09.15 09.3

Nordic #OTaC13 Forum – Stockholm 7/3 ”Winning the Hearts of Talents Online”

Here's full agenda about it: 

09.00 -  Welcome (breakfast from 08.30)

09.15 - Time Travel – 10 years with Understanding Talent

09.30 New rules of the game – Global OTaC Trends 2013

09.45 - How to win Mobile & Social – Trends 2013

What are the latest results from global study of +26 000 job seekers on how Online Talent Communication is changing the game in recruitment?

10.15 - Coffee break

What are the latest results on M-Com and S-Com 2013, where is mobile and social going and how can employers adapt to attract and recruit the digital natives using mobile and social?

10.30  - Applying Online and Loving It – Trends 2013

What are the latest results on top career web sites and online application processes, who’s winning the career web site battle and what should employers do to make their online candidate experience a love affair?

10.45 - We are in an Employer Branding Revolution

What are the opportunities and challenges facing employer brands around the world in an age of digital and employer brand revolution?

11.10 - Winning The Hearts of Talents Online – Management Takeaways

Panel discussion on most important takeaways from the latest OTaC research and trend spotting, and what management should do about it.

11.25 - Summary and what to do on Monday 

Hare all confirmed Key Note Speakers:

• David Scialpi, International Employer Branding Thought Leader & Employer Branding Revolution Founder, Guest Speaker

Tommie Cau, Employer Brand Expert, Moderator

• Torgil Lenning, Founder & CEO, Potentialpark

• Daniel Eliasson, Business Director, mobile digital agency Apegroup

• Björn Wigeman, Senior Advisor & Director USA, Potentialpark

• Julian Ziesing, Client Development Manager, Potentialpark

For more information, visit Potential Park Web Page: 

Have a good seminar in Stockholm!!! Reach us from Denmark, Sweden, Norway and Finland! 

The Employer Branding Revolution TEAM!

20 December 2012

"Because People are Becoming Brands and Brands have to become People!" is the message authored by Davide Scialpi and characterizing Employer Branding Revolution LIVE TOUR! MILAN STOP! 

This edition of Employer Branding Revolution LIVE TOUR has been created in collaboration with:

THE BOSTON CONSULTING GROUP, LINKEDIN, L'OREAL HQ, THAP GROUP USA, UNIVERSUM USA, UNICREDIT, DAVIDE SCIALPI, LUIS GALLARDO ( Author of Brands & Rousers), REINVENTA DEE OCEANS UK, DENNIS DE MUNCK, KPMG, LEROY MERLIN, MASERATI, BOSCH, BANCA MEDIOLANUM, BNP PARIBAS, ENI CORPORATE UNIVERSITY,  FERRERO, BARILLA.

but what is Employer Branding Revolution LIVE TOUR about ?

Employer Branding Revolution LIVE TOUR is a 2 Days International Workshop about "How to implement successful employer branding strategies in the digital era from a Glocal perspective!"  taking place in several location such as London, New York, Paris, Bejiing, Stockholm, Milan.

To discover more about how to colloborate with us e be part of the Employer Branding Revolution in any part of the globe, just join our LinkedIn Community Employer Branding Revolution - Employer Branding is on! Hundreds of Employer Branding Specialists from anywhere in the world are waiting to discuss with you about the brand new glocal frontiers and today's hottest issues in employer branding. You can't absolutely miss it! 

Employer Branding Revolution - Employer Branding is on! is the world's most authoritative Employer Branding Community! 

For getting more info about next location of our Employer Branding Revoltuion LIVE TOUR or about Reinventa Dee Oceans' Consultancy and Educational Solutions on Employer Branding, please do not hesitate to contact:

our GLOBAL and LOCAL CUSTOMER RELATIONS MANAGERS

 Our Global Head of PR  -   

(USA, UK, ASIA, Northern and Central Europe)

LUISA ldevita@employerbrandingrevolution.com .

0044 7466096932   (London Local Time) 

Our Head of  Partnerships & Sponsorships - Italy -

DIEGO diego.lippolis@employerbrandingrevolution.com

0039 328 92 51 290 (CET Time)

Find out more on our Web Site: employerbrandingrevolution.com 

15 December 2012

DAVIDE SCIALPI, Managing Director at Reinventa Dee Oceans UKperforming at Employer Branding Revolution LIVE TOUR! DAY2 "How communicate an effective Employer Brand in the digital era" by telling us about "How to integrate Personal Branding Strategies, Corporate Branding Strategies and Product Branding Strategies with Employer Branding Strategies from a glocal perspective in today's web information overload!

This edition of Employer Branding Revolution LIVE TOUR has been created in collaboration with:

THE BOSTON CONSULTING GROUP, LINKEDIN, L'OREAL HQ, THAP GROUP USA, UNIVERSUM USA, UNICREDIT, DAVIDE SCIALPI, LUIS GALLARDO ( Author of Brands & Rousers), REINVENTA DEE OCEANS UK, DENNIS DE MUNCK, KPMG, LEROY MERLIN, MASERATI, BOSCH, BANCA MEDIOLANUM, BNP PARIBAS, ENI CORPORATE UNIVERSITY,  FERRERO, BARILLA.

but what is Employer Branding Revolution LIVE TOUR about ?

Employer Branding Revolution LIVE TOUR is a 2 Days International Workshop about "How to implement successful employer branding strategies in the digital era from a Glocal perspective!"  taking place in several location such as London, New York, Paris, Bejiing, Stockholm, Milan.

To discover more about how to colloborate with us e be part of the Employer Branding Revolution in any part of the globe, just join our LinkedIn Community Employer Branding Revolution - Employer Branding is on! Hundreds of Employer Branding Specialists from anywhere in the world are waiting to discuss with you about the brand new glocal frontiers and today's hottest issues in employer branding. You can't absolutely miss it! 

Employer Branding Revolution - Employer Branding is on! is the world's most authoritative Employer Branding Community! 

For getting more info about next location of our Employer Branding Revoltuion LIVE TOUR or about Reinventa Dee Oceans' Consultancy and Educational Solutions on Employer Branding, please do not hesitate to contact:

our GLOBAL and LOCAL CUSTOMER RELATIONS MANAGERS

 Our Global Head of PR  -   

(USA, UK, ASIA, Northern and Central Europe)

LUISA ldevita@employerbrandingrevolution.com .

0044 7466096932   (London Local Time) 

Our Head of  Partnerships & Sponsorships - Italy -

DIEGO diego.lippolis@employerbrandingrevolution.com

0039 328 92 51 290 (CET Time)

Our Chariman and Head of Delegates & Speakers - (UK, USA, North America, ASIA, Northern Europe, Eastern Europe)

DAVID davide.scialpi@employerbrandingrevolution.com 

Find out more on employerbrandingrevolution.com

6 November 2012

 Luis Gallardo, Managing Director at THAP GROUP USA, will be in London at Instituto Cervantes on November 15th presenting his brand new book about GLOBAL CORPORATE BRAND MANAGEMENT named "BRANDS&ROUSERS: THE HOLISTIC SYSTEM TO FOSTER BUSINESS PERFOMANCES, BRANDS & CAREERS.

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, and business development, and reputation management. Former managing director of global brand &marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals. Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy. Luis is the founder of THAP Group, a multinational brand, communications and marketing strategy consultancy. 

Here is the Date of event: 

 Thu, 15/11/2012

Here's the Event Venue: 

 Instituto Cervantes London, 102 Eaton Square, London SW1W 9AN

Luis Gallardo will be presenting his book with special collaboration of Julio Crespo MacLennan, Director, Instituto Cervantes London and Martin Liu, Director, LID Publishing London.
Davide Scialpi, Head of Employer Branding Revolution will be attending for our Department.

How to attend: 

If you want to join this event, please confirm your attendance by e-mail to: bdev@lidpublishing.com

LUIS GALLARDO will be also special speaker and moderator DAY2 at our EMPLOYER BRANDING REVOLUTION LIVE TOUR! on DECEMBER 5th together with DENNIS DE MUNCK from L'OREAL, CHLOE TATTANELLI from UNIVERSUM GROUP USA, PIOTR LANGER from UNICREDIT GROUP, STEFANO LAVIZZARI from THE BOSTON CONSULTING GROUP , MARCO CAMISANI CALZOLARI PROFESSOR from SPEAKAGE,  MARCELLO ALBERGONI from LINKEDIN, DAVIDE SCIALPI from REINVENTA DEE OCEANS. 

The Employer Branding Revolution LIVE TOUR! TEAM!

Drop us a message: info@employerbrandingrevolution.com 

Follow us on Twitter:

Like us on Facebook: 

Come and Meet us at 6 Beaufort Court, Admirals Way, Canary Wharf, London, Docklands Area, United Kingdom. Monday to Friday. 9am to 6pm. 

27 October 2012

4 e 5 Dicembre 2012 a Milano arriva più forte che mai la tappa italiana del Tour Itinerante Internazionale "Employer Branding Revolution LIVE TOUR!". I migliori e più grandi specialisti, operatori del campo dell'employer branding e del recruitment per la prima volta insieme con i guru più seguiti del momento in fatto di Brand Management e Comunicazione Aziendale si danno incontro presso l'UNA HOTEL Mediterraneo per un Workshop senza precedenti.

Una due giorni incredibile che vedrà come protagonisti Top Managers, Top Gurus e Top Brands da ogni parte del mondo. 

Dall'HeadQuarter Francese e fresco del suo Key Note Presentation at Talent Connect Conference di LINKEDIN in quel di Londra, DENNIS DE MUNCK, Il Direttore del Recruitment di L'OREAL, l'azienda numero 1 al mondo in fatto di cosmesi , ci parlerà delle strategie globali di L'OREAL in fatto di Recruitment, Sourcing e chiaramente Employer Branding in oltre 70 paesi! Imperdedibile!  

Davide Scialpi, Managing Director di Reinventa Dee Oceans, e manager esperto internazionale di Branding ed Employer Branding, ci parlerà di come comunicare la propria Employer Value Proposition nell'era digitale e di come costruire un Brand può e deve costruire una Reputazione come Datore di Lavoro!

Piotr Langer, Responsabile del Gruppo Employer Branding di Unicredit, la banca preferita in assoluto dove lavorare secondo le ricerche di UNIVERSUM. Piotr ci illustrerà quella che è la strategia di employer branding di Unicredit nei 23 paesi dove l'Istituto di Credito di Piazza Cordusio opera.

Stefano Lavizzari, Recuiter di The Boston Consulting Group, ci illuminerà sull'approccio all'employer branding di The Boston Consulting Group, una fra le società di consulenza strategica più importanti al mondo e il punto di arrivo numero 1 degli studenti di economia italiani secondo le ricerce Universum.

Luis Gallardo, direttamente dagli Stati Uniti con il suo Libro da poco uscito "Brands & Rousers". Libro sul Corporate Brand Management. L'Ex direttore di Deloitte negli stati uniti ci racconterà di come una multinazionale deve gestire il suo brand in quesit tempi di incertezza assoluta.

Marcello Albergoni, Country Manager di Linkedin, il social network professionale numero 1 al mondo, ci parlerà delle dinamiche italiane e di come fare oggi employer branding sul sito che ha rivoluzionato il mondo di fare recruiting online.

Riccardo Caserini, da Linkedin Italia. 

Impredibile perchè difficilmente una cosa del genere può ricapitare a ben vedere sul territorio italiano a stretto giro. Da sempre in Italia, infatti, i Workshop e le Conferenze si sono caratterizzate per interventi clientelari di Manager di Aziende Sussidiarie Italiane. Che in alcuni casi, diciamo la verità, non sono nemmeno pronti sul che cosadire. Un film già visto ?  Un attività sportiva ?  Siamo non lontani da lì.  Il nulla in termini di contenuto. Momenti noiosi e stucchevoli. Anche perchè il mondo va a 4000 all'ora e costoro ce lo disegnano a 200.

Così come film già visto è il proporci in maniera ripetuta pseudo esperti di employer branding che il mondo in terra non si fila e arrivanti da continenti lontani dal mondo e dal main stream che conta vendendoceli come messia travisando in maniera incredibile la realtà. Dicesi adulterazione la verità.

Per non parlare di coloro i quali si definiscono massime autorità nel campo dell'employer branding. Questi altro non fanno che copiare il lavoro degli altri traducendo articoli americani e spacciandoli per loro perché privi di idee e perchè vogliosi di comparire. In alcuni casi, si auto attribuiscono premi stabiliti a tavolino con provider sconosciuti ai più e anche a loro stessi ergendosi addirittura a diffusori della cultura dell'employer branding in Italia. Qui andiamo veramente sul patetico.

Non è un caso che si sia deciso di coinvolgere aziende come Universum e Linkedin che sono giganti in questo senso e che dettano legge a livello di mercato nel campo e chiaramente le aziende più avanti nell'implementarlo com UNICREDIT, L'OREAL e THE BOSTON CONSULTING GROUP.

Vi aspettiamo all'UNA HOTEL Mediterraneo, 4 e 5 Dicembre 2012.  A prestoi! :)

Il Team di Employer Branding Revolution LIVE TOUR!

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