Books

26 February 2013

Employer Branding Book - Linkedin

Linkedin has recently created and launched a guide about how to build a highly social Employer Brand. I found this book very powerful, useful and absolutely helpful. And the most incredible thing is that it can be downloaded for free!! And I say that again for free!!! I wanted to share with you this Linkedin initiative. 

It could be a good way to get more about employer branding for all those are daily involved about these themes and frontiers for their own job and for all those are interested in going further about it.

In particular, I would highly recommend and suggest that to:

  • Employer Brand Managers
  • Employer Brand Strategists
  • Employer Branding Consultants
  • Hr Manager, Hr Specialists
  • Recruitment Managers and Specialists
  • Communication Managers and Specialists.

So, You can succesfully download the Employer Branding Guide  by your self by clicking the following link: Employer Brand Book by LinkedIn

I am really curious to know your say about it! 

Regards.

 

DAVIDE SCIALPI 

Head of Employer Branding Revolution

February 25th London, UK. 

E-Mail: davide.scialpi@employerbrandingrevolution.com

17 November 2012

Employer Branding Workshop

It's now time to plan my trip to Milan, guys. Employer Branding Revolution LIVE TOUR! is coming. It's just around the corner. Only a few days left and we'll be one!

My today's writing is to officially say thanks to LUIS GALLARDO, the Author of Brands & Rousers. He will be our special Moderator in occasion of Day 2 "How to communicate an effective employer brand in the digital era! .

Yerstday evening I attended his presentation here in London at Instituto Cerventas - Spanish Chamber of Commerce  where he officially launche his new book. It has been an amazing experience. I met lots of interesting, funny and positive people. Great opportunites of networking too. Which is not bad. And last but not least, we have enjoyed fantastic spanish foods accompanied by an incredible rose wine. I did appreciate  organization of this event. Location was very amazing too. All great, how to say.

But at some point after loughing and jokling for all evening long, Luis said to me: Davide, don't forget we have to give copies of my book to companies registered to your Milan event! 

sure Luis!! We do that! 

So here we go and here they are!  Did you see them on top of this post? They are 10. 10 Brands & Rousers copies ready and happy to fly to Milan, Italy and to be given as a gift for free to all those companies have positively decided to run our contest about Luis book launched here from this blog and through Twitter and Linkedin!  

So thanks to Luis for this present. Attending companies who won this contest for sure will appreciate a lot that! .

See ya' in Milan with Luis too!! 4 and 5 of December 2012! UNA Hotel Mediterraneo.

Davide Scialpi

12 November 2012

Hi there, it's Davide Scialpi writing here live from Victoria Station Underground. I just got Brand&Rousers book by Luis Gallardo, Managing Director at THAP GROUP.  

I have just two days to read it and then ask him his views about the future for brand management lively during his presentation at INSTITUTO CERVANTES here in London in the UK. He will be hightlighting us about his personal visions and theories related to today's most effective brands management appoaches after several yaers of experience in greatfully and globally  managing Deloitte Brand Reputation.

I will be there. Here are all information about how to attend this presentation. 

But that's not all. I will be listening to Luis again at Employer Branding Revolution LIVE TOUR! in MILAN on December 5th. That's gonna be another exclusive opportunity to acquire brand new points of view from an holistic perspective about the employer branding subject.

In fact, as you know, He will be special guest speaker and Moderator of Day 2 "How to communicate an effective employer brand in the digital era from a glocal perspective!" along with him: THE BOSTON CONSULTING GROUP, L'OREAL, UNICREDIT, LINKEDIN, MARCO CAMISANI CALZOLARI PROFESSOR, ALTRAN, REINVENTA DEE OCEANS and UNIVERSUM GROUP. Unmissable! 

Today's brand management has never been so delicate. Mind the gap, please, to survive!..or if you are an ambitious guy..to win!

See ya'

David.Scialpi

6 November 2012

 Luis Gallardo, Managing Director at THAP GROUP USA, will be in London at Instituto Cervantes on November 15th presenting his brand new book about GLOBAL CORPORATE BRAND MANAGEMENT named "BRANDS&ROUSERS: THE HOLISTIC SYSTEM TO FOSTER BUSINESS PERFOMANCES, BRANDS & CAREERS.

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, and business development, and reputation management. Former managing director of global brand &marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals. Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy. Luis is the founder of THAP Group, a multinational brand, communications and marketing strategy consultancy. 

Here is the Date of event: 

 Thu, 15/11/2012

Here's the Event Venue: 

 Instituto Cervantes London, 102 Eaton Square, London SW1W 9AN

Luis Gallardo will be presenting his book with special collaboration of Julio Crespo MacLennan, Director, Instituto Cervantes London and Martin Liu, Director, LID Publishing London.
Davide Scialpi, Head of Employer Branding Revolution will be attending for our Department.

How to attend: 

If you want to join this event, please confirm your attendance by e-mail to: bdev@lidpublishing.com

LUIS GALLARDO will be also special speaker and moderator DAY2 at our EMPLOYER BRANDING REVOLUTION LIVE TOUR! on DECEMBER 5th together with DENNIS DE MUNCK from L'OREAL, CHLOE TATTANELLI from UNIVERSUM GROUP USA, PIOTR LANGER from UNICREDIT GROUP, STEFANO LAVIZZARI from THE BOSTON CONSULTING GROUP , MARCO CAMISANI CALZOLARI PROFESSOR from SPEAKAGE,  MARCELLO ALBERGONI from LINKEDIN, DAVIDE SCIALPI from REINVENTA DEE OCEANS. 

The Employer Branding Revolution LIVE TOUR! TEAM!

Drop us a message: info@employerbrandingrevolution.com 

Follow us on Twitter:

Like us on Facebook: 

Come and Meet us at 6 Beaufort Court, Admirals Way, Canary Wharf, London, Docklands Area, United Kingdom. Monday to Friday. 9am to 6pm. 

31 October 2012

Launch of the new book by Luis Gallardo, “Brands & Rousers” 

Date of event: 

 Thu, 15/11/2012

Event Venue: 

 Instituto Cervantes London, 102 Eaton Square, London SW1W 9AN

Contact Email: 

 bdev@lidpublishing.com

Speakers
Julio Crespo MacLennan, Director, Instituto Cervantes London
Martin Liu, Director, LID Publishing London
Luis Gallardo, author of “Brands & Rousers”

RSVP: Please confirm your attendance by e-mail: bdev@lidpublishing.com

Luis Gallardo will be visiting London from New York during November 15th as part of his global tour to launch his book. We invite you to attend the event where you will be able to engage a conversation with the author himself, followed by a book signing and a cocktail reception “flavours from Spain”.
“Brands & Rousers” is focused on how to manage Businesses and Brands by understanding that they are systems, with multiple levers interconnected that have to be understood holistically. Luis argues that executives and managers have to think holistically but also act personally. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, and business
development, and reputation management. Former managing director of global brand &marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals. Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy. Luis is the founder of THAP Group, a multinational brand, communications and marketing strategy consultancy.

17 October 2012

Brands & Rousers Book by Luis Gallardo

From now on!!!! Join Employer Branding Revolution LIVE TOUR! Workshop and WIN...WIN...WIN ....10 Copies of "BRANDS & ROUSERS" by LUIS GALLARDO!!!!! ..Book about Corporate Brand Management!

Do you wanna miss it?

Discover more about how to attend this workshop, simply call our

 Global Head of PR, LUISA ldevita@employerbrandingrevolution.com  0044 7948670942 ( London Local Time )

or

e-mail our Head of Employer Branding Revolution Mr Davide Scialpi davide.scialpi@employerbrandingrevolution.com  or call him 0044 7466 096932 ( London Local Time )

Employer Branding Revolution LIVE TOUR! is in association with THE BOSTON CONSULTING GROUP, UNICREDIT, UNIVERSUM, L'OREAL HQ, LINKEDIN, IULM, REINVENTA DEE OCEANS, SPEAKAGE, LUIS GALLARDO, DAVIDE SCIALPI, MARCO CAMISANI CALZOLARI, THAP GROUP.

[Italian]

Da questo momento in poi, le prime 10 persone che si iscrivono e registrano a Employer Branding Revolution LIVE TOUR! Workshop che si terrà a Milano il 4 e 5 Dicembre 2012 con la partecipazione di L'OREAL HQ, UNICREDIT, UNIVERSUM, LINKEDIN,  MARCO CAMISANI CALZOLARI Professor, LUIS GALLARDO, THE BOSTON CONSULTING GROUP, DAVIDE SCIALPI, REINVENTA DEE OCEANS, IULM, THAP GROUP, SPEAKAGE......1a copia in omaggio di "BRANDS & ROUSERS" il libro di LUIS GALLARDO sul "CORPORATE BRAND MANAGEMENT!!

Da non perdere!!!!

Per saperne di più su come iscriversi al workshop internazionale, contatta subito:  

             Global Head of PR, LUISA ldevita@employerbrandingrevolution.com  0044 7948670942 ( London Local Time )

o

manda un messagio al nostro Head of Employer Branding Revolution Mr Davide Scialpi davide.scialpi@employerbrandingrevolution.com  0044 7466 096932 ( London Local Time )

The Employer Branding Revolution TEAM!

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